Brand Guidelines
Everything you need to represent Noxstack correctly and consistently across any medium.
Logo
Always use the official logo files. Never recreate the mark from scratch.
Light backgroundDark backgroundBrand red backgroundLogo do's and don'ts
- ✅ Use approved logo files only
- ✅ Maintain clear space equal to the logo height on all sides
- ✅ Use on white, dark, or brand-red backgrounds
- ❌ Stretch or distort the logo
- ❌ Apply drop shadows or outlines
- ❌ Place on busy or clashing backgrounds
- ❌ Recreate the wordmark in a different font
Colours
Brand Red is our signature colour — use it purposefully to draw attention to key actions.
Brand Red
#b20709
Primary CTAs, active states, highlights
Dark Black
#1b1d1e
Body text, backgrounds (dark mode)
White
#ffffff
Backgrounds, reversed text
Coral
#ff9a8b
Gradient accent — decorative only
Peach
#ffe8db
Gradient accent — decorative only
Typography
We use two typefaces: Plus Jakarta Sans for UI and body, and Instrument Serif (italic) for editorial accents.
UI & Body
Plus Jakarta Sans
Weights: 400 (regular), 500 (medium), 600 (semibold), 700 (bold)
Used for: all interface labels, body text, buttons, forms
Editorial Accent
Instrument Serif
Used in italic weight only for editorial emphasis
Appears in: hero headings, section titles, pull quotes
Voice & Tone
Noxstack sounds confident, local, and human — never corporate or cold.
Confident
We know what we do and say it plainly. No hedging, no filler words.
Local
We speak to the community, not at it. We celebrate the neighbours who make your city work.
Human
We use contractions, we use "you". We don't write policy; we have conversations.
Clear
Short sentences. Active voice. Concrete nouns. Complexity is the enemy of trust.
For brand asset requests or partnership enquiries, email brand@noxstack.com.